Originality Is Key to Book Publicity

Take-away for July's Writers Publishing Exchange Zoom meeting: Originality Is Key to Book Publicity

Multi-genre author Sandra Marchetti gave an empowering Q&A at our July Zoom. The author of Confluence, a debut full-length collection of poetry, Sandra is also the author of four chapbooks of poetry and lyric essays. Her poetry appears in River Styx, Poet Lore, Ecotone, Blackbird, Southwest Review, and elsewhere. Her essays can be found at The Rumpus, Mid-American Review, Barrelhouse, Pleiades, and other venues. Sandy completed her MFA in Creative Writing-Poetry at George Mason University and is the Coordinator of Tutoring Services at the College of DuPage, just outside of Chicago.
Originality, she says, is key to publicizing your book. Originality earns higher book sales and a wider readership. Here are 4 major takeaways and some impactful tips.

Tip 1: Multiple Audiences. Consider the themes in your book and turn those into second and third audiences. For example, my memoir about expatriotism discusses architecture, women’s sexuality, and indigenous people. Travelers, architects, and women are therefore audiences I should market to.

Tip 2: No read—No Buy. Marchetti has seen that if she doesn’t read at the literary events she’s done, people don’t buy. Apparently the spoken narrative compels people to buy. So if you’re planning just to show up at a bookstore and sign books, plan to preface that signing and increase sales by actually reading from your work. Anyone who can offer solid advice on reading from multiple books wins a free WPS online meeting.

Tip 3: Beyond the Bookstore. Marketing to bookstores is on the nose, so to speak. That is, consider reading at a coffee shop or some other social place that caters to a broader audience. Since one of WPE’s authors writes culinary mysteries, she’s considering coordinating activities with local chefs, cooking schools, or pastry/cupcake shops where there’s an establish audience who would enjoy a unique event.     

Tip 4: Vary Your Blurbs. Today, blurbs come from beyond the literary arena. Marchetti, for instance, earned a blurb from a video game producer whose game centers on the same subject as one of her books—which also extends her audience.

Other tips/points of interest:

• 500 books as a first print run is common
• Talk to your local librarian or ask for a form to request the library to carry your book
• Produce a sales sheet to hand out to book stores or other places you’d like to sell your work. This snappy, professional one-page sheet should contain the bookcover, blurbs, a synopsis and tagline, and a short bio.
• Writing reviews of work by authors you cherish helps compel them to write you a blurb

 
We feature agents, authors, editors, publishers, publicists, and others in the publishing industry as speakers. If you’re interested in presenting to the WPE or have a suggestion of someone who should, email me.   

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